What I do and
Who am I?🤔
I borrowed the words of my book’s publisher, since it is more authentic if someone else introduces me:
Péter Szántó is a strategic consultant and branding expert who has founded several businesses and startups during his career as a digital business developer, fractional marketer, including SpringTab, B Creative, and Szanto.co. Throughout his professional journey, he has collaborated with companies such as Time-Warner, MasterCard, OTP, Fashion Street, and Edigital. He won the Pro Universitate award at the Corvinus University of Budapest and graduated cum laude after spending a few semesters at the University of Southern California. Péter has been a TEDxYouth speaker and the host of RTL’s first Startup and Social Media show. He is an established speaker at international conferences like SXSW, Lean StartUp Conference, Business of Software, Pioneers Festival, and Wolves Summit. He has published in journals such as HVG, Forbes, Social Media Examiner, and ITBusiness. With OTP SmartBank, he won the “App of the Year” award in the MasterCard Mobile Banking Application competition, where he was responsible for Product & Customer Development and UX. In his own words, he describes himself as someone who “loves good experiences.” This guides him both in his private life and professional work.
In my words, I see myself as a product growth guy. To agile organizations, I am a product growth guy, who deeply understands the product and people sides. I can come in, review the scope, and get things done. My 15 years of experience in founding a startup valued above $3M and $10M+ marketing campaigns got me featured on Forbes 30U30 and on the stage of TEDx, as well as led me to believe that people do business with people and not companies with companies. Plus a major agency published my book on productivity and branding, and I built a YouTube channel focusing on entrepreneurship and content creation, which I supported with my boutique production house.
Areas We Can Partner Up In
My Expertise
I help you realize your potential. You already know this deep down, but you can’t see it yet. There’s no need to reinvent the wheel; I help you see the way.
I help you grow — to make it happen. You already know this deep down, but you can’t see it yet. There’s no need to reinvent the wheel; I just help you see the way and execute.
I not only bring you just a promise; I add a shift in perspective, and that’s the guarantee.
Simply put: finding the best solution for the desired outcome. This is a strategic and collaborative partnership that truly adds value.
As an fractional expert, I examine how a brand can be effective. Whether it’s new or stuck projects, I have been able to bring a new perspective to SMBs, startups and international corporations, which allows us to move forward successfully from any given situation.
Branding
Whether it’s about branding a new corporate brand or transforming it to the next level, as well as mentoring and developing the personal brands of employees and leaders.
Productivity
I help establish and implement the most productive operational practices at both team and individual levels, starting from individual routines to managing optimized workflows.
Strategy
I have built several companies, both internally, externally and as a fractional guy. I can come in and guide you or execute from the first steps such as business planning or project planning, possibly using the Business Model Canvas, throughout developing sales and marketing presentations, one-pagers, pitch materials, to negotiation strategies, and preparation for meetings. This continues with GTMs or strategic planning and researching entry into new markets, along with related product development.
Content Creation & Distribution
Quality content has always been one of my passions. Since 2017, I have had a YouTube channel, and following the examples of people like Garyvee, Peter McKinnon or Austen Paul, I have learned and applied the principle of content multiplication. I could also mention Neil Patel’s cornerstone strategy. Creating related landing pages, long and short format producing & brand videos along with photos, and written content not only brings successful business results, but with my extensive experience I also ensure that I know exactly how to strategically align various paid and organic platforms (YouTube, Facebook, Instagram, Google Ads, TikTok, etc.).
Trainings
I have always dreamed about giving lectures and holding workshops. I had one problem though: I was terrified of public speaking . How I overcome it is a separate story, but briefly, ever since my first TEDx talk, the stage fright is gone, and I LOVE IT! One of my trainings is specifically about public presentation, and alongside it, I have compiled digital and personal training sessions on topics that greatly helped me on my journey: negotiation techniques, personal branding, productivity, content creation, etc. If you’re interested, check it out!
1on1 Mentoring
Individual mentoring is the key to translating our desires into everyday practical knowledge while overcoming emerging obstacles. Whether it’s about implementing strategy or topics like personal branding, productivity, online marketing, negotiation techniques, or presentation: weekly mentoring helps in both online and personal formats.
Some of the Organizations that Trusted Me
Fortunately, there are too many to list everyone, but more details about my work can be found by clicking here.
In one of CEE's largest banks, OTP's 2019 agile transformation, I supported various squads as an agile coach. Besides efficiently performing everyday operational tasks, we placed significant emphasis on successfully building the positions and communication of team members.
In collaboration with Kürt Academy, during Telekom's digital transformation internal training, we focused on employees' digital identity, personal branding, and presence, as well as asserting their roles within the organization.
In the training for middle managers, we emphasized individual and group motivation. Furthermore, we developed best practices for the close relationship between personal and corporate branding. Finally, we created strategies for employees' digital presence.
For the bank's business clients, we launched a knowledge-based digital campaign, during which I created videos as a thought leader on personal branding, starting a business, online marketing, productivity, and motivation.
My articles regularly appear on various online, print, and event platforms of HVG, and I give presentations on productivity and self-development. My book, published by the publisher in 2020, is about productivity, personal branding and life hacks.
As a multiple TEDx speaker, I have talked about my successful failures, how an idea is worth nothing, and in TEDxConversation, we discussed digital generations with Dr. György Beck.
I have been a speaker at several public training sessions of the Academy, such as Networks, Agile Leadership, and Smartmobil. I have given lectures and workshops on topics ranging from digital marketing, content creation, to productivity and branding.
A dream come true moment was when I was acknowledged in the Forbes 30 under 30 list. I have been featured multiple times ever since with my startup, SpringTab, plus several of my articles on self-development and branding appeared on forbes.hu.
I LOVE Creating Videos!
Flirting with content creation, like vlogging, Short Form TikTok or you want a special video full of sexy b-rolls for your project?
Seven years ago, I got into videography. I told myself that if I liked it, I would continue. And so I did!
Drop me a message and let’s talk about it! I am sure that, armed with my experience, creativity, and strategic knowledge, we can create something unique and impactful that will truly support your business goals!
Check out my latest vlog!
For the first time in the life of my YouTube channel, I am daily vlogging, making a video for each chapter of my book published by HVG, where you can not only find useful content but also (mostly 😉) interesting events! And my dog, Siri often makes an appearance
Appearances
Buy My Book!
My book "Válj valóra! - Personal Branding, Productivity, Life Hacks" is now available at a discounted price, published by HVG. Click here!
Join My Online Courses!
From the two main topics of my book—personal branding and productivity—there is a high-quality video course available in digital format. It is the most comprehensive and practical course on these subjects in CEE. (The course can also be conducted in person for groups by special arrangement.)
Build Your Authentic Personal Brand!
Imagine what you could achieve if you could successfully assert yourself in every situation, behaving charismatically and authentically.
During the two-week interactive online course, you can acquire the necessary skills!
Productivity Hacks
You can either be a victim or a master of your habits. One of these will surely happen; the choice is in your hands!
This is the power of time management and routines.
My productivity training provides a tested practical tools for individuals and organizations who want to get the most out of their lives and work with more efficient habits.
Say hi!
I sincerely encourage you
to take me up on my offer and take advantage of the free consultation. Let's talk about the book, vlog, or any of my services or potential partnership to see how I can support you on your path to realization! 😎